Creating a New Website? Don’t Forget to Include these Lead Generation Features

A website that does not generate leads for your business is incomplete. In addition to providing information about your business and portraying yourself as an authority in your field of work, a website should also act as a marketing tool and get you new leads.

In order to make this happen, you need to incorporate certain key features in the site. What’s more, the lead generation features should be appropriate for your business. In other words, they should be customised. A custom web design Melbourne company can design such a website for you.

Provide your contact details prominently

The best leads are the ones that come forward and get in touch with you. In order to build these leads, you need to make sure that the visitors interested in your products can easily find a way of getting in touch with you.
Sometimes, prospects don’t contact you despite being interested in your products simply because they don’t want to spend time unearthing your contact details. So, ensure that the custom web design Melbourne includes your phone number, email, and contact address on every page of the website.

Build credibility

You need to motivate visitors to get in touch with you. In order to achieve this, you need to build credibility in your brand. Firstly, the content on the website has to be of the best quality and reliable. Secondly, post testimonials of past clients. Thirdly, add pictures of your achievements, awards and other accolades. Fourthly, include a video displaying a presentation of your products.
The layout and design of the website also plays a crucial role in building your credibility. The design developed by the custom web design Melbourne service should reflect the personality and image of your brand.

Powerful call to action statements

It is important to include call to action statements on all the pages of your website. It is even more important than writing powerful call to action statements. Use powerful words in the statements. When it comes to call to action statements, adopt an aggressive approach instead of being subtle.

A well formatted contact form

A contact form is mandatory for lead generation. Ask your custom web design Melbourne service to design a simple form that gives you basic information about your prospective customers. Moreover, short and simple contact forms are more likely to give you results than the long ones.

Finally, make sure that every lead generation strategy you implement on your site is aimed at your target customers. Analyse the behavioural pattern of your target audience and convey the results to the custom web design Melbourne service. This way, they can design your website as well as the lead generation strategy accordingly.

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